If we were to perceive some common societal rituals for the first time, I bet many would feel almost like a practical joke. From brides throwing bouquets to people lining up for hours to get the best Black Friday deals; from memorialising moments by taking pictures of ourselves on little handheld devices, to gender reveal parties. Humans are weird. Again, shared meaning is imperative as we operate in this broader social and cultural context. The last edition of this newsletter focussed more on individual rituals and their impacts, but, of course, many rituals operate as effective mechanisms for human togetherness. I found it interesting that Dad and the other people I spoke with all told stories of rituals that were shared with other people. Social rituals bring us closer through this shared meaning, helping us move through difficult experiences like grief and loss, celebrate change, or simply facilitate feelings of connection and social identity. In more ways than one, it’s the rituals that make us.
Read MoreThe power of rituals for performance, meaning, and connection
In a 2013 experiment, participants were each provided with a chocolate bar.
Some participants were given no further instruction beyond that they had to eat the chocolate bar. Others, however, were told to follow a specific process (p. 5):
“Without unwrapping the chocolate bar, break it in half. Unwrap half of the bar and eat it. Then, unwrap the other half and eat it.”
The study found that those who participated in this ritual enjoyed the experience of eating the chocolate more than those who had no ritual. These participants also evaluated the chocolate as tastier, and they spent a longer time actually eating it than those without the ritual. Their perceived value of the chocolate was also higher, based on responses when asked how much they’d be prepared to spend on the chocolate.
And it all came down to the ritual.
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