consumer behaviour — Writing Things

Posts tagged consumer behaviour

As much as the Greek Gods were divine, they also demonstrated very human traits. Case in point: Their relationship with humans wasn’t unconditional and all-loving. It was reciprocal.

Reciprocation is a known principle of influence today. In Robert Cialdini’s classic work, Influence, he describes it as one of the most pervasive human behaviours across history.

Reciprocity is at work when someone does us a favour or kindness, and we feel obliged to give something back in return.

Leadership and Influence, Human BehaviourSonia DiabSeptember 15, 2020Reciprocity, consumer behaviour, persuasion

How the Paradox of Choice is Wasting Your Time

The paradox of choice is a paradox because we assume that more choices are necessarily a good thing. If I’m a business and I offer more options to my customers, I’d anticipate better sales results. If you’re staying in on a Friday night and want to watch a movie, you’d think that having thousands of movies available through streaming services would be a convenient and helpful service.

And while having choices can be empowering, having too many choices can be a hindrance.

Human Behaviour, Leadership and InfluenceSonia DiabSeptember 7, 2020decision making, paradox of choice, consumer behaviour, psychology